Generation Z Goes To College

It's back to school time, and my youngest nephew is among the thousands of young people heading off to college.  My nephew was born in 1999, a year that conjures up great memories for me, including our family vacation to Disney World, and Prince's popular song lyrics.  It had never occurred to me until recently that …

Props To Generation X for Quietly Changing Society

Are you a member of Generation X?  If not, I'm sure they are among your co-workers, friends, and family.  Look around you. Gen X'ers are turning 50 in large numbers, and they are celebrating big time with extravagant birthday parties and lots of friends.  While this small generation ( born between 1965 and 1981) has …

Generation C. Who Are They? Are You A Member?

While doing some research for my blog this week, I came across several interesting articles describing a generation I wasn’t familiar with, Generation C.  This "community of digital natives" is of interest to consumer marketers because they are highly influential due to their need to share their lives via social media platforms.  However, the concept …

Surrounded by Knowledge and Experience…Listening and Learning from Other Generations

I’m a Baby Boomer (born between 1946 and 1964), who makes an intentional effort to hang out with people from other generations. Boomers have been called the "Me Generation" because they were the first generation to take a breather between childhood and adulthood and explore being young.  They got married later, had kids later, and spent …